India has just made a big splash in the AI world by launching something completely new. An AI assistant designed specifically for the hospitality industry.
Meet NamAIste: The Hotel Industry’s New Best Friend
The International Institute of Hotel Management (IIHM) has unveiled NamAIste. They’re calling it the world’s first AI engine built exclusively for hotels, restaurants, and tourism. Think of it as ChatGPT‘s specialized cousin who knows everything about running hotels and serving guests. The AI assistant is working with Kolkata-based tech company Entiovi Technologies.
Unlike regular AI chatbots that know a little about everything, NamAIste is laser-focused on hospitality. It’s been trained using carefully selected information from over 60 countries, covering everything from hotel operations to cooking techniques to guest service best practices.
According to Business Today, this isn’t just another internet chatbot. NamAIste is apart from regular AI assistants for its foundation. Instead of scraping random internet content, it’s built on carefully curated information from legitimate hospitality sources. This includes hotel standard operating procedures, insights from professional chefs, and documentation from official hospitality organizations.
Meanwhile, it uses verified information from actual hotels, professional chefs, and hospitality organizations. It means when you ask a question, you’ll get expert-level answers, not random internet opinions. It’s also built on open-source technology, making it more accessible and adaptable than many commercial AI systems.
Dr Suborno Bose, Chairman of IIHM, couldn’t hide his excitement about this homegrown innovation. “This is India’s gift to the hospitality industry,” he declared. “If the US can have Google, and China can have DeepSeek, India can and now has NamAIste.”
He sees this as more than just a tech product – it’s a symbol of India’s growing presence in the global AI race. The name itself is created by combining “Namaste” (the traditional Indian greeting) with “AI” — showing how Indian innovation is meeting cutting-edge technology.
How the AI Assistant NamAIste Actually works?
Imagine you’re a hotel management student in Bengal and you want to learn about Japanese cooking traditions. With NamAIste, you can ask your question in Bengali language and get an answer based on authentic Japanese culinary documents – but delivered in Bengali language.
Sanjoy Chatterjee from Entiovi Technologies explains: “The uniqueness is creating the knowledge base from 60 countries. Imagine a student in Bengal writing a question about Japanese culinary history and the answer coming from Japanese documents in Bengali.”
How it can be used in real world
This isn’t just an academic theory. NamAIste can help with practical and everyday hospitality challenges:
- Hotel managers can quickly find best practices for handling difficult guests.
- Chefs can explore authentic recipes and cooking techniques from around the world without any difficulties.
- Students can get expert guidance on everything from front desk operations to restaurant management.
- Tourism professionals can access cultural insights and service standards from different countries.
What is India plannig with NamAIste?
This launch represents something significant for India’s tech industry. While the country has long been known for its IT services, NamAIste shows Indian companies creating original AI innovations rather than just implementing others’ technologies.
For the global hospitality industry, it could be a game-changer. Instead of relying on generic AI tools that might give questionable advice about guest service or food safety, professionals now have access to an AI trained specifically on hospitality expertise.

The AI assistant NamAIste is built on open-source technology, making it more accessible and adaptable than many commercial AI systems.
Currently, NamAIste is being rolled out selectively within educational institutions and among hospitality stakeholders. It’s not a public chatbot you can access online – at least not yet. The focus is on ensuring it works perfectly for students, educators, and industry professionals before any wider release.
It’s A New Chapter in the World of Artificial Intelligence
Dr Bose sees this as “a new dawn in the world of hospitality” where technology and human touch work together. The goal isn’t to replace human hospitality workers but to give them better tools and knowledge to serve guests even better.
“With NamAIste, IIHM can be a true pioneer in AI adoption for hospitality training and management,” said Dr Bose. “There is a new dawn in the world of hospitality. The global unison of technology and human touch will help the industry and most importantly, countless hospitality students globally, who will befriend AI for an everlasting human friendship with hospitality stakeholders, especially travellers and guests.”
For India, NamAIste represents a proud moment – showing the world that the country isn’t just consuming AI technology but creating it. For the hospitality industry, it could mean better-trained professionals, more efficient operations, and ultimately, happier guests.
In a world where AI is reshaping every industry, hospitality now has its own specialized assistant— that speaks the language of service, understands the culture of different countries, and knows that in hospitality, the human touch will always matter most.